Product Overview
• Maybelline New York The Falsies Lash Lift Washable Black Mascara dramatic lifting mascara • Helps achieve lifted, lengthened and curled lashes with a false-lash effect • Features a double-curved brush + fiber-infused formula for maximum lift and volume • Washable (water-based) black formula – easy to remove with makeup remover • Suitable for adults wanting bold, lifted lashes without falsies or lash curlers
Product Description
Maybelline New York The Falsies Lash Lift Washable Black Mascara is a cult-favorite mascara designed to give the illusion of lifted, lengthened and fuller lashes without using a lash curler or false lashes. The innovative double-curved brush (with a unique S-shaped design) lifts lashes from root to tip, while the fiber-infused formula coats each lash for dramatic length, volume and curl that lasts all day. The rich, intense black color adds depth and definition, creating a wide-eyed, falsies-like effect with no flaking or smudging. The washable formula is easy to remove at night with makeup remover or cleanser, making it convenient for daily wear. It is ophthalmologist-tested, suitable for sensitive eyes and contact lens wearers, and provides buildable coverage for natural or bold looks. The sleek tube with wand applicator is easy to use and perfect for on-the-go touch-ups. Benefits: • Lifts and curls lashes from root to tip for an instant eye-opening effect • Adds dramatic length and volume without clumping • Long-wearing yet washable – no panda eyes or difficult removal • Builds easily for customizable intensity • Comfortable on lashes – no heavy or crunchy feel How to Use: • Start with clean, dry lashes • Wiggle the wand at the base of lashes and sweep upward in a zig-zag motion to coat from root to tip • Apply 1–2 coats for natural look or build more layers for bold, falsies effect • Use the curved side to lift and the tip to reach inner/outer corners • Remove with makeup remover or gentle cleanser at night • For best results, pair with The Falsies Lash Lift Primer if desired • Do not exceed the recommended dosage • Consult a doctor before use if pregnant, nursing, or taking other medicines
